Envisioning West Shepherdstown involves creating a master plan. Shepherd University has a master plan. The University master plan presents lessons for the town, if not the University itself: don’t spend time making a master plan only to summarily ignore it.
Make no small plans
When I went to college for my bachelor degree in architecture, the campus was, at the time, possibly one of the ugliest universities in the United States, if not the world. We loved it all the same, especially the corner occupied by the College of Design, Architecture, Art & Planning which was at one time part of Burnett Woods, a large park located just opposite the north edge of the campus “super-block”. We were especially fond of our building: it was in terrible condition and lacked air conditioning in most of the spaces — one might think a modern mechanical system would be considered an essential component for a facility holding a year-round program in the climate of Cincinnati, Ohio.
Now, thanks to a master plan by Hargreaves Associates and the initiative (and funding) for thoughtful implementation, the University of Cincinnati has found its way onto lists of noteworthy campuses around the world. It’s hard for me to imagine it deserves such consideration but it does at least qualify as a masterful transformation.
— then ignore them
The Shepherd University master plan by Hardy Holzman Pfeiffer Associates (now Pfeiffer Partners) from 2004 is, apparently, already obsolete. Seven years from inception is not long enough to implement a master plan — such plans are made for 10, 25, 50 year timelines (longer for megalomaniacs).
Perhaps it’s not a good plan? It is certainly possible. I doubt I could offer a review of worthy measure but I’ve not given it any measure. I have used it for reference when reviewing issues which impact Shepherdstown. Even without a thorough assessment, one thing jumps out: the planners are trying to give the campus cohesion and a sense of place.
When I was interviewing Shepherd students with regard to the new library project, they asked that the town library provide a comfortable and inspiring place to gather. In their view, the Shepherd campus provides no such place. The master plan for the campus tries to address this issue. One item in particular reflects that effort — to make east campus less car-centric and to create a “quad” at its heart.
Anyone familiar with the campus might wonder how this is even possible. This quad, as it turns out, is an ellipse (similar campus geometries exist). A “critical mass” of buildings might not be present to support the effect but it is a start. The location of that ellipse? — the low bit of ground between Sara Cree Hall and the Student Center. The planners went so far as to suggest that King Street, north of High Street, be closed to regular traffic. Looking at the rest of the plan, it appears to be the smartest and perhaps only option for creating a sense of place similar to what other universities enjoy.

A portion of the Shepherd University Master Plan by Hardy Holzman Pfeiffer Associates. Note the ellipse to the north of the current Student Center.
Wither Sara Cree
Confession: I like Sara Cree Hall. Q: Why? A: Swimming in room with wall of glass. I don’t know the history of Sara Cree Hall and why it has few, but nonetheless intriguing, architectural touches — the building stands just on the edge of thoughtfulness. Would that building make an interesting edge to a campus ellipse? Possibly…but no one is keeping this building (although I would love to have salvage rights on some of its parts).
The master plan calls called (?) for a new college center/dining hall in place of Sara Cree. Instead a conversation is occurring to raise money for a parking garage (“parking deck” for those driving from Maryland) at that site. The master plan does/did not neglect the need for parking nor would I suggest ignoring the need. For as much as I and others enjoy life outside automobiles, private vehicles are, at this time, a fixture of life at Shepherd University, Jefferson County and beyond.
Nor do I reject parking garages outright. As an architect, I can see the design potential in parking garages — they need not reflect the same lack of aspiration often presented. With some thoughtfulness, they can improve a landscape as much as the next building, not least by removing seas of asphalt.
Where the master plan called for the parking garage is (or was — who can be certain now) very thoughtfully adjacent the Frank and Butcher Centers. Sensible when considering massive, singular event parking periods, that location maybe falls apart when scrutinizing traffic flow. (Show me what corner of campus does not make the town shudder when considering traffic flow. Let’s ignore the traffic issue for now — the Sara Cree site can not possibly be better. If someone can show me a study/argument demonstrating otherwise, please do.)
Does the same lack of consideration for the master plan accompany this proposed parking garage? Has thought been given to traffic flow with the same lack of conviction that rejects the idea of an effective north-west bypass of the four-way stop at German and Duke? My apologies for forgetting the source but I heard it said of this proposed garage location — it will reduce the traffic traveling south at the four-way stop on North Duke Street. Wow. I look forward to being surprised when someone shows me that the bulk of commuting students at Shepherd are Maryland or Shepherd Grade Road residents. Perhaps primary access to the garage will be via King Street? I would then invite you to observe the intersection of King and High some morning for another conversation about pedestrian-vehicular interaction at a four-way stop.
Given the Shepherd University reliance on commuters who arrive by private vehicles (again I lack statistics but I’ll go with this based on the urgency for meeting parking needs) one might even argue that it is appropriate to have a parking garage adjacent to the singular student gathering place on campus. Let’s run with that. The design of the garage could respond to this idea — giving stature to the cars and the act of parking, allowing a lucky few vehicles to become part of the façade on that side of the ellipse. Perhaps the garage could encroach upon or occupy the space of the ellipse, addressing that unique West Virginia problem where flat land is in short supply. Imagine a new heart of campus — I’m going with an agora as a model here — that could occupy the top of the the parking garage. The dip of King Street could be removed; traffic using the lots to the west could interface with the garage — potentially all the way to Route 480; vehicles going through to the residence halls to the north could slip under this new campus green as well. That’s a lot to cram under there but I’m improvising here.
As Kinsella wrote: if you build it, they will come. This has become a mantra for forward thinking traffic planners as a means of limiting the amount of resources and space given over to the accommodation of private vehicles. Here, it might as well serve as a mantra for this misplaced garage — in a negative sense, not a positive one. People will park Ray, they most certainly will. Shepherd University has, as far as I can see, only one chance — one place — to supply its campus with a heart and soul. Build a garage, yes, but build it elsewhere. Moving vehicles and students is the essential circulatory system of the Shepherd University campus but a circulation system is nothing without a heart.